Introduction Long before Fantasy Sports became a rising trend amongst sports fanatics in India, sports consumption was all about passive entertainment meant to consume from…
Sports leagues are increasingly using fantasy sports as their primary tool of fan engagement For the longest time, cricket was the only sport India obsessed…
The first-of-its-kind academic study, titled ‘Fantasy Sports: A Game of Skill or Chance’, was led by Professor Dinesh from IIMB and Dr Ramasubramanian Sundararajan. The…